Weddings made of real traditions, planned together with calm
Every tradition, both partners, your family helpers and the right suppliers, all in one place, from the first "yes" to the last dance.
- 19
- supplier categories
- Every
- culture & tradition
- 0
- paid-to-win placements
Our story
Built from real couples, real feedback and real-life problems
- 01
The spark
A conversation that started it all
During my Master's degree, my Lebanese manager told me how stressful planning her wedding had become, especially finding entertainment that truly matched her culture. One question stayed with me: why isn't there a platform built for diverse cultural needs?
- 02
The realisation
Every wedding is different, and families plan together
I watched many family members and friends plan weddings from different cultures and walks of life. Every celebration was unique, and planning was never one person's job: it happened across busy group chats, lost attachments and shared logins.
- 03
The landscape
Modern UK weddings blend cultures, but directories lagged behind
Nearly one in ten people living as a couple in England and Wales are in an inter-ethnic relationship, and many more bring together different faiths and traditions. Yet most wedding sites still treat these celebrations as an afterthought, and directories often rank whoever pays the most.
1 in 10
people in couples in England & Wales are in an inter-ethnic relationship
Source: ONS, 2011 Census0
paid placements in our matches
- 04
Planned Memories today
Shaped by real couples and their feedback
Couples who could afford a dedicated planner got cultural nuance; everyone else juggled spreadsheets and generic advice. So we built Sameh, an AI wedding planner shaped by real conversations with UK couples, available 24/7 and free for couples. Alongside Sameh: every tradition recognised, both partners in control, family helpers in the loop and suppliers matched on fit. No couple should compromise on their heritage.
Meet the founder
Hi, I'm Sameh Axmed
I started Planned Memories after a simple conversation during my Master's degree. My manager was planning her Lebanese wedding and struggling to find entertainment that truly fitted her culture. I kept asking myself why there wasn't one place built for weddings like hers.
Over the years I watched many family members and friends plan weddings from different cultures and walks of life, across group chats, spreadsheets and shared logins. Planning was never one person's job, and the tools weren't built for that.
Planned Memories is my answer: a calm place where both partners and their families plan together, every tradition is respected, and suppliers are matched on genuine fit.
Sameh Axmed
Founder, Planned Memories · London
What makes us different
Four things we do differently
Every tradition built in
Nikah, Mandap, Chuppah, Tea Ceremony or church — plan multi-event weddings with the rituals, dietary needs and timings that matter to you.
Honest supplier matches
19 categories, from venues to henna, dhol and stages. Suppliers are matched on location, culture, size and budget — not on who pays for the top spot.
Two partners, one plan
Each partner has their own login and full control of the same plan. Invite family helpers too — no shared passwords.
Wedding-day album included
Guests scan a code and add their photos to one private album, so you never have to pay for a separate app.
Meet Sameh · Your AI Wedding Planner
The calm, clever layer that ties it all together
Sameh is the AI wedding planner built into every couple account. It understands your traditions, celebrations and budget, so its advice fits your wedding rather than a generic template.
- Builds timelines across every celebration, from Mehndi to Reception
- Explains rituals and suggests suppliers who know them
- Keeps your budget and tasks on track, any time of day
Sameh suggests; you decide. Supplier matches are always based on fit, never paid placement.
Sameh
Planning Concierge
We're having a church ceremony and a Nigerian traditional engagement. Where do we start?
Lovely mix! Let's book the traditional engagement first, as it often needs a specialist MC and caterer. I've found three suppliers near you who know both.
Our promises
How we work
Fit over adverts
Recommendations are based on how well a supplier suits your wedding.
Your data stays yours
Built for UK GDPR. We never sell your details.
Made for the UK
Local suppliers, UK venues and the way UK couples really celebrate.
Ready to plan together?
Create your wedding profile, invite your partner and see suppliers that suit you.
- Takes a few minutes
- Invite your partner
Photo credits: Family hug by diloz (CC BY 2.0) · Newlyweds celebrating by Lars Plougmann (CC BY-SA 2.0)